Job Summary:
We are seeking a highly skilled Digital Marketing Manager to lead and execute our online marketing strategies, drive brand awareness, and generate qualified leads across all digital channels. The ideal candidate will have hands-on experience in performance marketing, SEO, content strategy, branding, and social media management, with a strong grasp of analytics and campaign optimization.
Key Responsibilities:
Performance Marketing & Paid Advertising
- Plan, launch, and optimize ROI-driven ad campaigns across platforms (Facebook Ads Manager, Google Ads, Instagram, LinkedIn, YouTube).
- Implement strategies to improve conversion rates.
- Track KPIs using tools like Meta Business Suite, Google Analytics, and Google Tag Manager.
- Lead both on-page and off-page SEO strategies to improve organic rankings and drive traffic.
- Conduct keyword research using tools like SEMrush etc.
- Oversee backlink creation and ensure compliance with Google’s SEO guidelines.
- Analyze SEO performance and publish monthly reports with actionable insights.
- Define and maintain brand voice and visual identity across channels.
- Conduct competitor analysis and market research to refine brand positioning.
- Lead content planning for blogs, social media, ads, emails, and landing pages.
- Develop monthly social media calendars for platforms like Facebook, Instagram, LinkedIn, YouTube and X
- Plan, create, and schedule content (posts, reels, stories) using tools
- Use design tools like Canva, Adobe etc for quick-turn creatives and social visuals
- Oversee video editing, reels creation, and short-form video content ideation.
- Monitor engagement, handle community interactions, and evaluate performance metrics.
- Execute email campaigns as and when required.
- Guide the creation of high-impact content for blogs, ads, landing pages, and email campaigns.
- Coordinate website updates and improvements using WordPress, Webflow, or similar CMS platforms.
- Implement Conversion Rate Optimization (CRO) strategies for landing pages and lead forms.
- Monitor site performance, page speed, bounce rate, and UX using Google Analytics etc .
- Build weekly/monthly dashboards to track campaign effectiveness using Meta Insights.
- Managing and adhering to the digital marketing budget.
- Interpret data and user behaviour trends to make data-driven decisions.
- 2+ years of proven experience in digital marketing roles.
- Hands-on experience with paid ad platforms, SEO tools, and content systems.
- Strong creative and analytical mindset.